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When Utomo passed away unexpectedly inhis family was faced with a difficult decision regarding the business. They approached the multinational company Danone, who shared the same values and principles, and the merger was born in September My role in AQUA is to work with my team on the long-term sustainability and short-term ambitions of the company.
We set out a vision for this company and work consistently with all people here to deliver that vision. I see it as my job to create conditions for our employees to thrive in AQUA and develop themselves professionally. There is not a single day that is the same. Has your experience as a Lieutenant in the Royal Dutch Navy in had any impact on the way that you conduct business today?
In those days in the Netherlands it was compulsory to serve your country. I learned values like discipline, respect and not giving up when you want to achieve something; values I consider relevant for successful leadership.
Your water comes from 13 springs and 18 factories in Indonesia.
What makes your water healthy? How is it processed? We are very picky about the selection of our springs and follow a strict criteria regarding selection. We carry out scientific research looking at mineral content and other compositions that tell us if it meets the AQUA taste profile, which is influenced by the minerals.
We look at the amount of water the natural area has without upsetting the water balance. Then we drill and see if we can find the water, and we check to see how much we can take. If the composition is not good, we stop. We make sure our water is fresh, tasting good, and meeting health standards.
We filter it, of course, with a complex filter system, and then apply Ultra Violet light which kills micro bacteria. The whole process is natural. We will be opening factory number 19 in April in South Sumatra. Danone AQUA is a publically-listed company. What are the projections for ?
We are the biggest water brand in terms of volume in the world; about ten times the size of Evian. The growth of our business comes mainly from two factors: Households will switch from boiling water to safer, packaged water.
Moreover, modern trade grew rapidly, particularly in mini-markets which have helped us grow exponentially. Consequently, projected growth in the bottled water industry in Indonesia is around percent per annum. You have approximately 2 million sales points across Indonesia.
How is distribution managed?
I think indeed this is one of our key strengths. We use 75 family-owned distributors who have been part of the business since the beginning. We have depots that distribute into wholesalers that then go to the warung and the toko.
How the product flows is an incredible spider web. We select opinion-leaders and help them build a business selling drinking water, mainly by the gallon using delivery boys on motorbikes.
How does your company ensure personal and professional development? We have very extensive training programmes for all levels, from operators to executives, leadership trainings and very specific functional, technical programmes.
We ensure development of our people via four principles: As a result, many of our people are typically long-term employees for whom working at AQUA is a career instead of a job.
How do you help those who do not have access or means of accessing clean drinking water? Water committees are formed and trained to design the facilities, monitor the works, and ensure proper management long-term. Three types of community groups are targeted: Currently, the WASH programme has provided benefits to more thanpeople in 18 districts, and will continue to grow.Yokogawa Wins Control System Order for Kamojang Geothermal Power Station in Indonesia: June 16, by using an on-line model, to help achieve site wide energy costs minimization.
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Gender and Water Task Force Guatemala: Meeting Women’s and Men’s Water Needs in the “El Naranjo” River Watershed Indonesia: The Impact of Women’s Participation in the Aqua-Danone Advocacy Programme Senegal: Role of Women in a Model of Community Management of Fish Resources and Marine Environments, Cayar South Africa.
With brands such as Aqua, VIT, Mizone, Bebelac, Nutrilon, and SGM, currently Danone in Indonesia has more than 15, employees, spreading across the province through more than million outlets and 23 factory. and PT NIS (launched in Indonesia in thanks to the import of products from Netherlands). With the launch of SGM in Will ship within 5 business days of receiving cleared payment - opens in a new window or tab.
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Betrit Jon. Sustainable Development Spv. PT Tirta Investama (Danone AQUA) Location West Sumatera Province, Indonesia Industry Consumer GoodsIndustry: Consumer Goods.