Case studies in marketing and advertising

Running SUVs in India:

Case studies in marketing and advertising

SP Group Case Study: Analytics for Equitable Disaster Recovery SP Group utilized Experian data combined with Hurricane Harvey damage data from the Federal Emergency Management Agency to identify the neighborhoods that are most vulnerable to the negative impact of property damage due to their underlying economic conditions exhibiting high distress — the greatest need neighborhoods.

Addressable TV offered GST the ability to target specific households based on more robust behavioral data.

Case studies in marketing and advertising

GST wanted to test their Addressable TV strategy's effectiveness and efficiency in driving foot traffic to its dealerships.

First, they had declining memberships. Second, they had no direction on how to best allocate their marketing spend. Reengaging inactive subscribers through global email insights Bass Pro Shops, a top retailer for hunting, fishing, camping and other outdoor recreation merchandise, needed a way to intelligently interact with lapsed email subscribers in order to win back their business.

By overlaying global email activity data onto its current customer files, Bass Pro could maintain its positive sender reputation by avoiding truly inactive email addresses. Meredith Corporation drives success using a single customer view across channels Meredith Corporation required a solution to integrate and link its disparate data for an integrated, accurate and persistent view of its customers and prospects.

Meredith improved its ability to deliver ROI — having a single understanding of their customers across all channels allowed for improved targeting, up-sell and cross-sell programs. Sage Hill School engages donors through segmentation and personalization Sage Hill School, a small California college preparatory school, wanted to boost their fundraising figures in order to have the resources to continue to move their program from great to extraordinary.

The high school sought to engage new donors and educate them about the impact of their philanthropy, which led to a common business challenge: How do you best reach a pool of potential donors and appeal to their philanthropic interests?


Learn how Experian Marketing Services can help you.An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

A couple of direct digital marketing case studies in this chapter and a startup case study plus a small business marketing case study as well, to add more spice before we end this long list post!

Small business marketing case study: make your blog your art with Lizzie Rose Jewellery. アズマ工業 ワックスシートウェット10p box【40個セット】 【納期目安:1週間】!人気top,仏壇・仏具・神具を今すぐ検索。. This case P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons focus on Procter & Gamble (P&G) succeeded in turning the tide of product commoditisation with ‘design thinking’.

The case analyses how the maturity of innovation during s brought forceful changes in business models and how P&G’s application of design in the organisational DNA led to double its sales growth.

Vivio. Exceeding mobile customer expectations with unified endpoint management from IBM MaaS with Watson.

Case studies in marketing and advertising

In a business built on tailoring solutions to each customer’s needs, telecoms provider Vivio was limited by its choice of device management software. Check our Experian Marketing Services individual client cases solutions.

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