How would you describe mcdonalds business

Variations in market conditions impose pressure on the business to adapt or reform its strategies. However, the company also uses broad differentiation as a secondary or supporting generic strategy. This secondary generic strategy involves developing the business and its products to make them distinct from competitors. Also, cost minimization is a financial strategic objective based on the cost leadership generic strategy.

How would you describe mcdonalds business

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How would you describe mcdonalds business

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What are the foundations of its competitive advantage? The organization is built on a foundation that gives it a competitive advantage and a business strategy How would you describe mcdonalds business is consistent, flexible, and specialized.

They make a people promise to the employees. How has McDonald aligned its business, human resource, and staffing strategies? The way in which McDonalds has aligned its business, human resource, and staffing strategies is by tracking key indicators.

These include indicators that track product, service quality, speed, accuracy, turnover, productivity, customer satisfaction, sales and profitability. Would higher turnover or tight labour market in which it is difficult to find talented people be a problem?

What would you recommend the company to do to maintain its competitive advantage over the next five years?

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These may include difficulty finding people with the right qualities and abilities to work in their restaurants. This will possible cause younger people to shun working in a burger king restaurant.

People trained by the organization may also choose to leave with their skills acquired and work for other organizations. The best way for a brand such as McDonalds to attract and keep quality individuals is to offer incentives for growth within the company itself through education and leadership training.

Discuss the types of Business Strategies. Cost leadership This type of business strategy illustrates a way to bring about the competitive advantage of the organization.

Cost leadership, basically means the lowest cost of operation in the industry. Firms pursuing this type of business strategy strive to be the lowest cost producer in any industry for a particular level of production quality.

Phillips and Gully The cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience. A cost leadership strategy aspire to exploit scale of production, well defined scope and other economies, producing highly standardized products, using high technology.

How Would You Describe Mcdonald's Business Strategy? | Essay Example

Differentiation Strategy According to Jean Phillips and Stanley Gully, authors of Strategic Staffing, firm pursuing a differentiation strategy attempts to develop products or services that have unique characteristics valued by customers. Organizations pursuing this type of business strategy try to develop a competitive advantage based on product innovation.

Specialization Strategy A specialization strategy focuses on a narrow market segment or niche and pursuing either a differentiation or cost leadership strategy in that market segment according to Jean Phillip and Stanley Gully. To be successful, businesses following a specialization strategy are required to know their market segment very well, and often enjoy a high degree of customer loyalty.

The company can be successful using this strategy if it results in either lower costs than competitors serving the same niche or an ability to offer customers something that other competitors cannot. Growth Strategy The growth strategy involves expanding the company to either organically or through acquisitions.

This growth can be organic, which means happening as the organization expands from within by opening new factories or stores. The firm may also grow through mergers and acquisition. This allows the firm to achieve growth and expand internationally. Explain the Job analysis Methods that you studied in Chapter 4.

Critical Incident Technique This is a job analysis method that identifies extremely effective or extremely ineffective behaviors by documenting critical incidents that have occurred.

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By documenting critical incidents that take place in job an analysis identifies 1. Action taken by worker and 3. Consequences of the action taken II.McDonalds business strategy utilizes a combination of cost leadership and international market expansion strategies.

Franchising and licensing forms of new market entry is utilized within McDonald’s business strategy to a great extent. Moreover, product and service standardization lies in the cornerstone of McDonalds business strategy.

1. Answer the questions for the case “integrating McDonald’s Business, Human Resource, and Staffing Strategies” page 49, Chapter 2. [ 15 Marks] Questions 1: How would you describe McDonald’s business strategy?

What are the foundations of its competitive advantage? Answer: McDonald’s business strategy is a specialization strategy.

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