Louis vuitton strengths and weaknesses

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Louis vuitton strengths and weaknesses

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InLancome created the skincare brand Nutrix, and it still exists in the market. Today Lancome offers skincare, make-up, and fragrance products and they are sold in over countries, on three continents, including Europe, Asia, and America. To do design analysis of Lancome, we start with Armand Petitjean, the founder of Lancome who selected a rose to be the symbol representing Lancome.

The design of the logo has had some changes since it was first created in For the written logo, the word Lancome with the name of the city, Paris, helps customers to feel the sense of French chic. When the customers buy products from Lancome, the products are sold with nice packaging in pleasant spaces.

The Lancome stores are located in big malls, department stores, select cosmetic shop such as Sephora, and also in duty-free shops in airports. Since the products are sold worldwide, for the advertising, Lancome has hired models with diverse ethnic backgrounds and nationalities depending on the market to advertise the brand and to promote new goods.

For the Asian market, Lancome employs local models and celebrities to appeal to customers. As mentioned, in the same corporation there are imitators and competitors. For example, Lancome was the first one who created vibrating mascara. Then, Maybelline New York came up with a similar one right afterwards.

It seems that the mass-market brands are desperately copying the real ones, but the problem is that they are actually all from one big company, and Paula Begoun argues that this is intentional. She has tested more than 45, cosmetics from over brands.

Louis vuitton strengths and weaknesses

She has argued that what matters in defining the luxury cosmetics is the market strategies—how they target the customers, and advertise the goods.

Not shopping online, customers can access Lancome for more luxurious spaces.

Luxury Studies: LANCOME Case Study

Lancome customers can purchase the item with better service because he or she is able to talk to the staff who are there for recommending, and explaining to the customers, and also for counseling on skincare. They were very kind and nice and explained differences with mascaras.

I tested new lipstick for the spring season on my hand, and the lady from Le Bon Marche handed me the make up remover wipe even before I asked for it. In the store in BHV, the lady asked me to try perfume after I bought a mascara there.

Then what makes the real thing? Bernard Catry explains that there are four different types of strategies that create rarity; natural rarity, techno rarity, limited edition, and information-based rarity.

All these well considered sales strategies make the brand Lancome, the real thing, not by natural rarity but by artificial market schemes.SABMiller Company Profile - SWOT Analysis: SABMiller’s wide geographical presence and extensive brand portfolio should make the company less.

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Louis vuitton strengths and weaknesses

Shop millions of closets across America—and sell yours too! Apr 17,  · Lancome Paris is a French cosmetic company established in by French perfumer and cosmetician Armand Petitjean.

Time International mentions Lancome’s old brand history, “born in the days when fashionable French women still wore gloves and didn't have the right to vote.”. Poshmark is the #1 place to buy and sell fashion. Shop millions of closets across America—and sell yours too! About Olin Business School.

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