The past year has seen a flood of articles commemorating the end of the Cold War, and the fact that "peace" seems to be breaking out in many regions of the world. Most of these analyses lack any larger conceptual framework for distinguishing between what is essential and what is contingent or accidental in world history, and are predictably superficial.
Focusing on People and Process enables Profitability. Implementing a digital strategy by Barry on September 10, Too many brands are developing a Facebook page only because their CMO read in a trade magazine that they should be on Facebook but they have no idea of why.
The end result is that some marketing manager deep within the organization creates a Facebook page, posts one or two promotional Thesis theme banner, or perhaps a copy of their television ad, but it is completely disconnected from their brands and from their campaigns that are in-market.
The result is lost opportunity and brand confusion in the marketplace. This all could have been avoiding by having a proper digital strategy.
When developing your digital strategy, your strategy needs to be integrated with your overall marketing strategy so that you have a cohesive brand and user experience. You want customers to experience the same brand and campaign traits regardless if they are in one of your stores, talking to one of your reps on the phone, reading an email from your company, visiting your web site, viewing banner ads, or posting updates to your Facebook wall.
The first step is to define your digital strategy, followed by executing on the strategy, and then testing and optimizing your strategy, as described below. Phase 1 — Define your digital strategy Defining your digital strategy is crucial to ensuring that it is on-market, and that it is integrated with your overall marketing objectives and your off-line campaigns.
The steps to developing your digital strategy are: Define your marketing objectives. For example, are you building brand awareness or driving customer acquisitions?
Define your target audience. You need to have a handle on the latest best practices and on what your competitors are doing. This data informs your decision on what needs to be included.
You can gleam best practices from the leading research firms such as Forrester Research including JupiterGartner, and Yankee Group, and from performing a competitive review. However do not fall into the trap thinking that you must include every best practice or feature from a competitor.
This gives you a starting point for your decisions. Understand how you will measure success.
Select the key measures that will let you know how you are doing. Include a mix of five to eight indicators, including both leading and lagging indicators. Define your digital platform. The platform defines which mediums you will be using however as the campaigns are not yet developed, this is a preliminary list of how digital will be used.
As the team develops concepts during the execution phase, this platform list will evolve. Below is a list of digital platforms. It should also be noted that this list is constantly evolving as new technologies and platforms are introduced:In this video, we learn how to add rotating banner ads to Wordpress Thesis theme.
First, go to your Wordpress admin, then go to the thesis option. Now, click on custom file editor. Weebly makes it surprisingly easy to create a high-quality website, blog or online store. Over 40 million people use Weebly to bring their unique ideas to life.
The Thesis update train rolls on with version , and the Theme just continues to get better at everything..
We’re talking better compatibility with WordPress Plugins, better SEO with newer and smarter canonical URLs, better design with more Google Fonts and golden ratio layout tuning, and even better customization thanks to thoughtful interface tweaks.
Without doubt Thesis Theme is the best WordPress SEO theme.. More WordPress bloggers use Thesis Theme which was developed by chris rutadeltambor.com FourBlogger’s Thesis theme review if you don’t own it already.
For these bloggers who want to have beautiful website designs, Thesis Skins are very useful. Note: To use Thesis Skins to your WordPress site, you must need Thesis Theme. Enjoy your new custom image banner in the Thesis theme for WordPress — and congratulations, your site looks better already!
Significantly more advanced “header section” tutorials may be on the way. The most frequently-asked question new users of the Thesis theme for WordPress ask is surely this: how do I add a custom image to the banner / header section of my blog? We omitted the obscenities — mules have sensitive ears.